What to wear at all our major 2024 events

We offer exclusive hospitality packages at all of the major sporting events in the UK and we’d love for you to join us. But before you go, be aware that different venues operate their own dress codes. Luckily for you, we’ve put everything you need to know all in one place.

Royal Ascot

The fanciest festival in racing has a strict dress code and for good reason – the royal family often attend Royal Ascot. The policy varies slightly depending on the enclosure but typically, men must wear a matching suit with a shirt and tie, while women should wear a dress or top and skirt with shoulder straps, as well as a hat or fascinator.

No formal dress code is enforced for regular jump race meetings, although you are encouraged to dress in a smart manner.

Henley Royal Regatta

Events don’t get more British than the Henley Royal Regatta, which gives punters the chance to dress to impress. It’s a formal event, with ladies expected to wear dresses or skirts that fall below the knee. Hats are traditionally worn, although they’re not compulsory.

Meanwhile, men should wear lounge suits, or a jacket or blazer with flannels, paired with a collared shirt. Ties are encouraged but not mandatory, while shorts, jeans and trainers are strictly off limits.


One of horse racing’s most prestigious event returns next month, with thousands of racing fans gearing up for the Cheltenham Festival. Men are required to wear a suit or a jacket and tie, while ladies should don smart wear. Hats are optional but fancy dress is strictly forbidden.

Chelsea Flower Show

Although every year guests flaunt incredible looks, there is no official dress code for the Chelsea Flower Show. Dressing to impress is encouraged at one of Britain’s most prestigious events. 

For women, skirts, dresses and trousers are all suitable choices, with floral prints and bright colours popular. As the event is mainly on grass flats or chucky heels are advised.

For men smart casual attire is recommended. Light coloured polo shirts and floral print smart shirts are commonly seen each year. Chinos and linen trousers are also a fan favourite for the bottom half.


The Six Nations comes around again in 2025 and with four Autumn Nations Series games to come later in the year, we know what you’re all thinking: “What do I wear?” Luckily, we’ve got you covered so you won’t look out of place in the home of rugby’s hospitality areas.

Twickenham has a relaxed dress code, meaning you can dress casually. The only rule is that you don’t wear scruffy trainers or ripped jeans. And if you’re there cheering your team on, nobody is going to stop you – you’re more than welcome to wear your favourite rugby shirts and scarves.

Salon Privé

Salon Privé guests do not shy away when it comes to vibrant, glamorous looks. Generally, the dress code at the event is labelled as ‘garden party’ attire, where gentlemen are recommended to wear blazers, chinos and brogues. Ladies should wear chic daywear including summer dress, skirts and trousers. Hats and fascinators may also be required on certain days of the event.

Shorts and T-shirts are not permitted at Salon Privé.


There’s plenty of cricket action to look forward to at Lord’s this summer, including England’s Test matches against the West Indies and Sri Lanka. If you’re watching Bazball from the best seats in the house, the dress code is smart casual. Feel free to wear casual trousers, smart jeans and tailored shorts – just make sure you’re not wearing ripped denim, sports trainers or flip flops.


Pimms and tennis go hand in hand and you can enjoy plenty of both from our hospitality areas at Wimbledon this summer. There’s no need to splash out on a Ralph Lauren suit to match the umpires – they only operate a smart casual dress code.

Emirates Old Trafford

Is there any better way to celebrate the end of summer than by watching an England Test match at Old Trafford? Watch the cricket in style in Manchester, where they operate a smart casual dress code.

Smart jeans and trainers are allowed but tracksuits, shorts and offensive t-shirts are not. And while it may be just down the road from Manchester United’s iconic stadium, football shirts are also off limits.


With England internationals and the FA Cup final to look forward to, Wembley is the place to be to watch football this year. We offer plenty of exclusive hospitality packages, with all areas operating a smart casual policy with no ripped jeans or sports trainers. There’s no official dress code in Club Wembley but you’re not allowed to wear replica shirts.


The British Grand Prix marks the midway point of the F1 season and Lewis Hamilton will be desperate to win at Silverstone for a record ninth time. Join us in hospitality for the best views of the track, where a smart casual dress code applies. Jeans and smart trainers are allowed and if it’s a baking hot day, don’t worry because tailored shorts are also fine.