The biggest summer events to look forward in 2024

The evenings are getting lighter, the rain is slightly less frequent and it’s almost time to put the big coat back in the loft. It can only mean one thing – summer is just around the corner.

As well as holidays, ice creams, beer gardens and all the other joys summer brings, we’ve also got plenty of exciting events to look forward to in the coming months. From sport to music, we’ve got it covered, and you can enjoy it all from the best seats in the house with our exclusive hospitality packages.


Perhaps the most iconic British sporting event, summer wouldn’t be complete without Wimbledon. Strawberries and cream, Pimm’s, Henman Hill and the best tennis players in the world.

We’ve got a wide range of hospitality options to choose from and you can join us for the final, where you may well witness Novak Djokovic cement his place as the most successful player of all time.

The Serbian has won 24 Grand Slams and can edge past Margaret Court by winning in SW19. He’ll be looking to make amends having lost in the final last year to rising star Carlos Alcaraz.


Last summer we were treated to one of the most thrilling Ashes series in history and, thankfully, there’s loads more cricket action to look forward to this year.

England face both the West Indies and Sri Lanka in home Test series, with Ben Stokes and co. looking to bounce back from a disappointing trip to India earlier this year. They’ll also be taking on Pakistan and Australia in white ball series either side of the T20 World Cup in June.

Domestically, The Hundred continues, with the final taking place at Lord’s in August. Meanwhile, the T20 Blast gets back underway in June if you fancy some high-energy action with a party atmosphere.

British Grand Prix

The midpoint of the Formula One season sees the British Grand Prix once again take place at Silverstone, its permanent home since 1987.

Max Verstappen raced to victory for the first time last year on the way to a record-breaking third successive championship win. Join us trackside this year as Lewis Hamilton looks to win the grand prix on home soil for a record ninth time in what will be his final season with Mercedes.

ICON hospitality at the Formula 1 British Grand Prix 2023


This summer sees the Open Championship return to Royal Troon in Scotland for the first time since 2016. Brian Harman stunned the golfing world by winning the competition last year. This time around, Rory McIlroy will be looking to win it, 10 years after his one and only title.

The Scottish Open and the BMW PGA Championship will also take place later this year – enquire today to make the most of our hospitality options.

And if you fancy showing off your skills, why not join us for our ICON golf days at The Grove? Enjoy food and drink on every hole, expert tips from professionals and a whole lot more.

Royal Ascot

After the thrills of Cheltenham earlier this month, the horse racing fun keeps on coming and summer events don’t get much better than Royal Ascot.

As punters dress to impress and place their bets, it’s a chance to see members of the royal family, as well as racing royalty as the world’s best horses and jockeys go head-to-head.

Make the most of our Royal Ascot packages and enjoy eight Group 1 races, including the iconic Gold Cup, which was won by Frankie Dettori in his final appearance at the festival last year.

ICON Ascot Jockey

Henley Royal Regatta

The Henley Royal Regatta has been a staple of British summer for 185 years, with more than 300,000 excited rowing fans expected in Oxfordshire for this summer’s edition.

Rowers from all over the world will flock to Henley for six days of competitive action, with over 300 races set to take place. The racing action is enough to keep you entertained but to top it off, you can take in the event in our exclusive hospitality areas, with food, drink and plenty of entertainment on offer.

Concerts and festivals

Festival season is almost upon us but if you don’t feel like pitching a tent and getting your wellies out of the shed, you can still sing your heart out as the world’s biggest artists head off on tour.

Taylor Swift’s Eras Tour continues this year and you can dance along in style in London, Liverpool, Edinburgh and Cardiff. Meanwhile, you can also catch Bruce Spingsteen, Take That, Green Day, Coldplay and Liam Gallagher. Plus, Adele is set to spend most of August wowing her European fans at her residency in Munich.

If you missed out on Glastonbury tickets, don’t worry – there are still top festivals in London to look forward to. Head to BST in Hyde Park to see the likes of SZA, Kings of Leon, Stevie Nicks, Robbie Williams and Kylie Minogue. Elsewhere, Hampton Court Palace Festival and Kew the Music are also back for another year.