Corporate Hospitality Ideas in the UK in 2027

Choosing the right corporate hospitality event starts with the guest, not the calendar. A client who follows cricket will get far more from a day at Lord’s than from a concert they have never heard of. A team that wants a relaxed summer afternoon may be better served by a garden party than a match. Before you book, it helps to answer three questions.

What does your guest enjoy? Ask directly. Many people are happy to share a favourite team, artist or racecourse, and a short conversation will save you from booking a package that misses the mark.

When can they attend? Some guests can only join after work or at weekends, while others can take a full weekday. Find out early, because it narrows the calendar quickly.

What is the budget, and how large is the group? Packages differ in price and in how many guests they cover, so agree both before you look at options.

Once you have those answers, the choice becomes much easier. The sections below cover the main events we host.

Cricket

Cricket is one of the most popular corporate hospitality choices in England, and our calendar covers the main grounds.

Lord’s and The Kia Oval both offer hospitality for international cricket. Lord’s suits clients who want a traditional, formal day, while The Kia Oval has a more relaxed feel, especially in the VIBE packages.

Emirates Old Trafford is a strong option for guests in the north of England and offers hospitality for international cricket.

The Ashes in 2027

The Ashes is the sport’s oldest rivalry, and the 2027 series in England is a strong choice for clients who want more than a single day. It is a five-match Test series, with matches at Lord’s, The Kia Oval, the Utilita Bowl, Edgbaston and Trent Bridge. We will share more detail as dates are confirmed.

Because the series moves between grounds, it suits planners who want to build a sequence of days, or who want to host the same group across more than one match.

Rugby

Twickenham, also known as the Allianz Stadium, is the home of English rugby. Matchday hospitality here is a full afternoon out, with food, drink and time to talk, and it works well for guests who enjoy the sport and the social side of the day equally.

Football

Our Premier League hospitality covers matches across the season. Packages range from relaxed options with access to a members’ bar to more formal ones with a full meal and seats in the stadium. Choose the level of formality that suits your guests, and check whether the package includes a matchday programme or other extras.

Tennis

The HSBC Championships at Queen’s Club take place on grass in June, in the week before Wimbledon. The smaller setting makes it a good choice for guests who prefer a more intimate day, with time to enjoy the tennis and the surroundings.

Wimbledon is one of the most requested events for corporate guests, and demand is high each year. For guests who want regular access, Wimbledon debenture seats give seats on the show courts across several days, with access to the debenture holders’ bars and restaurants. Enquire early, as seats sell quickly.

Concerts

Concerts are a flexible choice because they suit a wide range of guests, and the programme changes throughout the year. Our O2 Arena concerts and Wembley concerts pages show what’s coming up.

Options typically include VIP tickets with lounge access and full hospitality packages with a meal and drinks.

Wembley Stadium also hosts England football, NFL and major boxing, so it can appeal to guests with different interests.

Motorsport

Formula 1 hospitality ranges from trackside suites to Paddock Club access, and the experience changes with each race. The British Grand Prix at Silverstone, held from 2 to 4 July 2027, is a popular choice for UK clients. Our 2027 Formula 1 season page lists the full calendar, with packages for each race.

Horse Racing

The Cheltenham Festival runs over four days in March, and many guests come for the Gold Cup on the final day. The atmosphere is lively and sociable, and the packages suit groups who want to enjoy a day of racing with food and drink included.

Royal Ascot takes place in June, and its formal dress and traditional setting suit clients who want a more elegant occasion.

Golf

The Open 2027 at St Andrews gives guests a view of golf’s oldest major, played on one of the most historic courses in the sport.

If your guests would rather play, our ICON Golf Days at The Grove combine a round of golf with food and drink throughout the day.

Hospitality ideas by month (2027)

January: NBA in Manchester (17 January) and Cirque du Soleil’s Kurios at the Royal Albert Hall (13 to 31 January).

February: Six Nations, with England v France at Twickenham (14 February), and Super Bowl LXI (14 February).

March: Six Nations, with England v Scotland at Twickenham (13 March), and the Cheltenham Festival (16 to 19 March).

April: The Randox Grand National at Aintree (8 to 10 April), the Masters at Augusta (8 to 11 April), and Salon Privé London at the Royal Hospital Chelsea (15 to 17 April).

May: ICON Golf Day at The Grove (5 and 6 May), and the RHS Chelsea Flower Show (18 to 22 May).

June: Monaco Grand Prix (4 to 6 June), Polo in the Park at Hurlingham (4 to 6 June), Epsom Derby Festival (5 and 6 June), HSBC Championships at Queen’s Club (7 to 20 June), Royal Ascot (15 to 19 June), Glastonbury Festival (23 to 27 June), England Men v Australia, 1st Ashes Test at Trent Bridge (18 to 22 June), Henley Royal Regatta (29 June to 4 July), The Championships, Wimbledon (28 June to 11 July), and England Men v Australia, 2nd Ashes Test at Lord’s (30 June to 4 July).

July: British Grand Prix at Silverstone (2 to 4 July), Austrian Grand Prix (9 to 11 July), Belgian Grand Prix (16 to 18 July), England Men v Australia, 3rd Ashes Test at Edgbaston (8 to 12 July), Goodwood Festival of Speed (15 to 18 July), The 155th Open at St Andrews (15 to 18 July), England Women v Australia ODI at Lord’s (16 July), Noah Kahan at Wembley (23 and 24 July), Hungarian Grand Prix (30 July to 1 August), England Men v Australia, 4th Ashes Test at the Utilita Bowl (21 to 25 July), and England Men v Australia, 5th Ashes Test at The Kia Oval (29 July to 2 August).

August: Sky Bet Ebor Festival at York (18 to 21 August), and Harry Styles at Wembley (25 to 28 August).

September: Salon Privé Blenheim (1 to 4 September), The Big Ascot Food and Wine Racing Weekend (3 and 4 September), Goodwood Revival (17 to 19 September), and BMW PGA Championship at Wentworth (23 to 26 September).

October: Autumn Racing Weekend at Ascot (1 and 2 October).

November: Las Vegas Grand Prix (18 to 20 November).

December: Abu Dhabi Grand Prix (10 to 12 December).

Choosing your package

Our ICON hospitality is our premium brand, offering exclusive seating, food, drink and guest experiences at the events we cover. VIBE is a more relaxed alternative for guests who want a lively atmosphere without the formality. ROAM and ELEVATE offer further options for different types of group and occasion. We also offer F1 Paddock Club access for Formula 1 and debenture seats for Wimbledon.

Planning tips

Book early for popular events. Hospitality for Wimbledon, The Open, Royal Ascot and the Ashes is in high demand.

Check the package details before you confirm. Some packages include food and drink, some include travel or accommodation, and some are ticket-only. For some events, our team can arrange flights and hotels alongside hospitality.

Plan for different availability. If guests can only attend some days, ask whether a single-day package or a different event suits better. For multi-day events like the Ashes or Wimbledon, you can often split the group across days.

Frequently asked questions

How far in advance should I book?

For high-demand events such as Wimbledon, The Open, Royal Ascot and the Ashes, we recommend enquiring as early as possible. Popular packages can sell out well before the event.

Can you arrange travel and accommodation?

For some events, yes. Our team can arrange flights, transfers and hotel stays alongside hospitality, depending on the event and destination.

Can I book for a small group or a large one?

Yes. Our packages cover small groups and larger teams. Tell us your group size when you enquire and we will confirm what’s available.

What if my guests have different interests?

Choose an event that covers a range of interests, such as a concert or a racing day, or book more than one event across the year. Our team can suggest options once you share the guest list’s interests and availability.