Sunday, 22 March 2026 – World Water Day
Turn on a tap. Hot, cold, or sparkling, water is just there. It’s so easy to take for granted that most of us do it dozens of times a day without a second thought. But for billions of people around the world, that simple act is anything but simple.
This World Water Day, we want to share something we’re quietly proud of here at Engage and to shine a light on a cause that we think deserves far more attention.
Access to water is a basic human need and a basic human right. Yet 2.2 billion people still lack access to safe drinking water, and 2.4 billion live in water-stressed countries. These aren’t abstract numbers, behind each one is a family, a child, a community trying to survive.
A UNICEF study found that people around the world collectively spend 200 million hours every single day fetching water, time that could otherwise be spent in school, earning a living, or simply resting. For many, the nearest safe water source is at least a 30-minute walk away and that journey has to be made several times a day to meet a household’s basic needs. The knock-on effects are enormous: children miss out on education, families are locked out of economic opportunity, and entire communities remain trapped in cycles of poverty and preventable illness.
Carrying heavy water vessels on steep, rocky paths regularly causes long-term physical injury. Travelling to isolated water points brings real risks of harm. And waterborne disease, caused simply by drinking the only water available, puts lives at risk every single day.
This is not a distant or abstract crisis. It is happening right now, at enormous scale.
Here in the Engage office in London, we have a hot, cold and sparkling water tap installed in our office kitchen and we made a deliberate choice about how we did it. Rather than going through a standard supplier, we partnered with Frank Water, a UK-based global water charity whose mission is simple: for people and the planet to thrive through better access to water, sanitation, and hygiene.
By choosing Frank Water to supply our office tap, a monthly donation goes directly to their work, funding projects across India, Nepal, Kenya, here in the UK, and beyond that help communities access safe, clean, sustainable water. Frank Water’s approach focuses on strengthening women’s leadership in water governance, delivering hygiene and menstrual health education, and championing women’s rights through water committees, putting decision-making power in the hands of the people who need it most.
It’s a small thing on our end. But collectively, it adds up.
At Engage, we’ve always believed that business can and should do good beyond its bottom line. We’re well known for our support of sporting charities and we’re proud of that. But our agreement with Frank Water represents something a little different, a commitment to environmental sustainability and global social impact woven into the fabric of how we operate day to day.
Every time someone in our office fills a glass of water, a contribution flows quietly towards someone on the other side of the world getting access to safe water for the first time. We think that’s worth celebrating.
This World Water Day, we’d encourage you to think about the choices your own business makes, and whether there’s an easy switch that could make a real difference. Find out more about Frank Water’s work and their office and events water solutions at frankwater.com, or check out their office and hospitality options here.
It starts with water.
Photo credits to Frank Water Charity and CIC.
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