Category: Company News

In an era of secondary marketplaces and “sold out” signs, choosing where to spend your corporate hospitality budget can feel like a high-stakes decision. You aren’t just buying a ticket; you’re buying an experience, a networking opportunity, and, most importantly, peace of mind. 

At Engage, we don’t just facilitate events; we curate them. Here is why the UK’s leading businesses and private fans choose to book with us year after year. 

Rugby | Cricket | Football | Music | Motorsports | Tennis | Horse Racing | Golf | American Football | Women’s Sport

1. A Trusted and Official Operator in the UK 

The hospitality industry can sometimes feel like the Wild West, but Engage stands as a beacon of legitimacy. We pride ourselves on being the most official operator in the UK, underpinned by holding the most official appointments in the UK across the sporting calendar. 

What does “official” actually mean for you? It means we have direct partnerships with the venues themselves, from Lord’s, Wembley Stadium, Silverstone, Allianz Stadium, The Kia Oval, Ascot and more. When you book with us, there is no “middleman” risk. Your tickets are 100% guaranteed, your entry is seamless, and you are supported by the very organisations hosting the event.

2. Your Dedicated Personal Account Manager 

We believe that premium hospitality should start long before you reach the stadium gates. At Engage, we move away from the “call centre” model. Every client is assigned a Dedicated Personal Account Manager. 

Think of them as your hospitality concierge. They learn your preferences, understand your business goals, and handle the heavy lifting, from dietary requirements and guest lists to travel logistics. You’ll have a single point of contact who is only ever a phone call away. 

3. Early Exclusive Event Access  

The biggest events on the calendar, like the Ashes or the Wimbledon Finals, often sell out extremely quickly. 

Booking with Engage gives you Early Exclusive Access. Our long-standing relationships with venues allow us to secure allocations before anyone else. By the time an event is “trending,” our clients already have their names on the guest list.

4. Spectacular Client-Only Deals 

Our loyalty is a two-way street. We regularly offer Spectacular Client-Only Deals that you won’t find on our public website or social media. 

Whether it’s a “bundle” deal for the London cricket season, a last-minute upgrade to an ICON suite, or exclusive discounts with our partners (like our current Annabel Allen millinery offer for Royal Ascot), we ensure that our returning clients always receive the best possible value for their investment. 

5. Proven Excellence on Trustpilot 

We don’t expect you to just take our word for it. Our reputation is built on the feedback of thousands of happy guests. 

Our Trustpilot rating is a testament to our consistency. We take every piece of feedback seriously, using it to refine our ICON and Vibe facilities to ensure they remain the best in the business. When you see the Engage logo, you’re seeing a service that is vetted and verified by your peers. 

Experience the Engage Difference 

From the first inquiry to the final whistle, we are committed to making your event flawless. Whether you’re looking to host 50 clients at the Kia Oval or secure a private box at Lord’s, we have the official access and the personal touch to make it happen. 

Sunday, 22 March 2026 – World Water Day 

Turn on a tap. Hot, cold, or sparkling, water is just there. It’s so easy to take for granted that most of us do it dozens of times a day without a second thought. But for billions of people around the world, that simple act is anything but simple. 

This World Water Day, we want to share something we’re quietly proud of here at Engage and to shine a light on a cause that we think deserves far more attention.

The scale of the problem 

Access to water is a basic human need and a basic human right. Yet 2.2 billion people still lack access to safe drinking water, and 2.4 billion live in water-stressed countries. These aren’t abstract numbers, behind each one is a family, a child, a community trying to survive. 

A UNICEF study found that people around the world collectively spend 200 million hours every single day fetching water, time that could otherwise be spent in school, earning a living, or simply resting. For many, the nearest safe water source is at least a 30-minute walk away and that journey has to be made several times a day to meet a household’s basic needs. The knock-on effects are enormous: children miss out on education, families are locked out of economic opportunity, and entire communities remain trapped in cycles of poverty and preventable illness. 

Carrying heavy water vessels on steep, rocky paths regularly causes long-term physical injury. Travelling to isolated water points brings real risks of harm. And waterborne disease, caused simply by drinking the only water available, puts lives at risk every single day. 

This is not a distant or abstract crisis. It is happening right now, at enormous scale. 

What we’re doing about it 

Here in the Engage office in London, we have a hot, cold and sparkling water tap installed in our office kitchen and we made a deliberate choice about how we did it. Rather than going through a standard supplier, we partnered with Frank Water, a UK-based global water charity whose mission is simple: for people and the planet to thrive through better access to water, sanitation, and hygiene. 

By choosing Frank Water to supply our office tap, a monthly donation goes directly to their work, funding projects across India, Nepal, Kenya, here in the UK, and beyond that help communities access safe, clean, sustainable water. Frank Water’s approach focuses on strengthening women’s leadership in water governance, delivering hygiene and menstrual health education, and championing women’s rights through water committees, putting decision-making power in the hands of the people who need it most.  

It’s a small thing on our end. But collectively, it adds up. 

Part of our social value commitment 

At Engage, we’ve always believed that business can and should do good beyond its bottom line. We’re well known for our support of sporting charities and we’re proud of that. But our agreement with Frank Water represents something a little different, a commitment to environmental sustainability and global social impact woven into the fabric of how we operate day to day. 

Every time someone in our office fills a glass of water, a contribution flows quietly towards someone on the other side of the world getting access to safe water for the first time. We think that’s worth celebrating. 

This World Water Day, we’d encourage you to think about the choices your own business makes, and whether there’s an easy switch that could make a real difference. Find out more about Frank Water’s work and their office and events water solutions at frankwater.com, or check out their office and hospitality options here. 

It starts with water. 

Photo credits to Frank Water Charity and CIC.

Sports hospitality has evolved far beyond the traditional concept of a corporate box. Today, it represents a powerful strategic tool for businesses, blending premium live sport experiences with networking, brand building and growth opportunities. From exclusive VIP lounges and hospitality suites to curated dining and behind-the-scenes access, these experiences are reshaping how brands connect with clients, colleagues and partners.

Rugby | Cricket | Football | Music | Motorsports | Tennis | Horse Racing | Golf | American Football | Women’s Sport

1. Redefining Sports Hospitality

At its core, sports hospitality is about more than attending a match, it’s about being part of a moment that matters. Premium seating, corporate lounges and exclusive VIP experiences give guests the best view of the action, but the real value lies in the atmosphere that surrounds it: exceptional service, immersive settings and access to premium spaces.

This isn’t just entertainment, it’s a business advantage. Live sport provides an unrivalled platform for client engagement, partnership development and brand activation. Whether it’s hosting clients at a sold-out Premier League fixture or bringing teams together at a world-class golf event, the experience can leave a lasting impression that drives stronger commercial relationships. As reported by Sky Sports, premium hospitality demand around major sporting events continues to grow year on year, fuelled by brands seeking deeper engagement opportunities.

2. The Revenue Engine of Live Sport

Hospitality plays a critical role in the modern sports business model. Alongside broadcasting rights, sponsorship and merchandise, it represents a major revenue stream for rights holders and venues alike. According to recent analysis from Coherent Market Insights, the global sports hospitality market is valued at USD 17.52 billion in 2025 and is projected to reach USD 66.54 billion by 2032.

This growth is driven by the demand for premium experiences that cater to not only high-income guests and corporate clients. Hospitality packages deliver both exclusivity and value, with elevated food and beverage offerings, superior seating, and curated entertainment. For businesses, this creates an environment where conversations flow more naturally, relationships are strengthened and deals can be accelerated.

3. Sponsorship Meets Experience

Sports sponsorship is no longer limited to logos on shirts or banners on the pitch. Forward-thinking brands are now using sports hospitality as an extension of their sponsorship strategy, turning matchdays into meaningful engagement opportunities.

A well-executed hospitality programme amplifies sponsor value by creating memorable, emotionally charged experiences. It connects brands with audiences in a more human and authentic way, offering networking environments, shared moments of celebration and the kind of storytelling that can’t be replicated in a boardroom. As reported by Infront Sports, integrating hospitality with sponsorship programmes can significantly enhance both customer loyalty and brand perception.

4. Business Benefits Beyond the Match

The value of sports hospitality isn’t just in the seat, it’s in the outcomes it creates for businesses. For many organisations, it’s a strategic investment that delivers both immediate and long-term benefits:

• Client entertainment: Offering something truly unique strengthens client relationships and builds trust. Check out our ICON event page for unique experiences.
• Employee engagement: Hospitality experiences can be powerful tools to motivate teams, reward performance, and build a stronger company culture.
• Brand positioning: Associating with world-class sporting events elevates brand perception and creates emotional connections that traditional marketing can’t replicate.
• Partnerships & growth: Being in the right place with the right people opens doors. Hospitality events often bring together influential decision-makers, providing fertile ground for new collaborations and commercial opportunities.

These benefits align perfectly with the shifting priorities of marketing and commercial leaders, who increasingly value experiential strategies as part of their business development mix.

5. Selecting the Right Event

Maximising the impact of sports hospitality starts with choosing the right event. This means aligning the sport, venue and audience with your brand values and commercial objectives. A luxury golf day, for example, may be the ideal environment for nurturing high-value partnerships, while a concert at Wembley or a royal day at Ascot offers unforgettable shared experiences for larger client groups.

Long-term success also comes from treating hospitality as an ongoing strategic programme, not a one-off perk. Building a calendar of carefully selected events helps businesses maintain consistent engagement, deepen client relationships over time, and create a structured approach to partnership development. Our consultative experts ELEVATE can help you put 12 month event calendars in place aligned with your budget. Enquire on the form and set up a meeting today.

6. Partnering with Engage

At Engage, we specialise in connecting businesses with the world’s most prestigious sporting events and we understand that hospitality isn’t transactional, it’s about making long-lasting relationships.

Our team works closely with brands to:

• Curate bespoke experiences tailored to your audience.
• Provide access to premium venues and packages.
• Ensure seamless event delivery from invitation to post-event follow-up.
• Align hospitality activity with your broader business and brand goals.

By partnering with Engage, businesses unlock not just access to world-class events, but a strategic platform for growth, connection and brand elevation.

7. Conclusion: More Than a Seat

Sports hospitality offers multiple revenue and brand-growth levers for modern businesses. It combines the emotional power of live sport with the strategic objectives of client engagement, sponsorship activation and partnership development.

Whether you’re looking to build stronger client relationships, reward your team, or position your brand alongside the best in sport, the right hospitality strategy can help you get there.

Engage makes that possible.

Let’s build your next unforgettable experience and turn it into a powerful business opportunity.

? Explore hospitality packages and speak to one our team to start planning your hospitality event list.

We are proud to announce that Engage has earned the prestigious ISO 9001 and ISO 27001 certifications, reflecting our unwavering commitment to quality management and information security.

ISO 9001 and ISO 27001 are internationally recognized benchmarks for excellence in quality management and safeguarding sensitive information. Attaining these certifications highlights our dedication to delivering top-tier products and services while prioritizing the security of our customers’ data.

The ISO 9001 certification acknowledges organizations that have established robust quality management systems aligned with global standards. It signifies our ability to consistently meet customer needs and our drive to continually enhance our processes. Meanwhile, ISO 27001 certification recognizes a systematic approach to information security, demonstrating that we have implemented rigorous measures to protect customer data against unauthorized access, theft, and other risks.

Achieving these certifications brings significant value to our customers. It reinforces confidence in our ability to deliver reliable, high-quality solutions and assures them that their sensitive information is managed with the utmost care and security.

We extend our heartfelt thanks to our team for their dedication and hard work in achieving this milestone. We are also deeply grateful to our customers for their trust and continued support, which inspires us to reach even greater heights.

We are delighted to share that the integration of Ambro Events to Engage Sport Management Limited has been completed.

Hospitality Calendar | Latest News | Our Work with Charity | Work with Engage

Ambro was purchased by Engage Sport Management Limited in 2020, and over the past four years, we have worked together to align our services to better support you.

The Ambro brand hospitality offering will now be included as part of the core Engage service and a new brand ELEVATE has been launched to focus exclusively on supporting customers bespoke event management requirements.

We have focused on providing you with the same great service delivered by the same expert team, but will now fully leverage Engage’s wider experience and expertise in the broader hospitality and events sector to enhance our overall offer to you even further.

If you are already a client of Ambro Events, this information should have been communicated to you. If you have any further questions, please speak to your Account Manager.

Engage — Experience better

Since 2005 Engage has been providing high-quality hospitality experiences around the world. From the FA Cup to the Super Bowl, from Monza to Allianz Stadium, we’ve given people breathtaking moments and amazing memories.

We strive to become the leading Sports and entertainment agency in the market as our long-term strategy is to ensure our customers have the best experiences possible.

The Ambro integration into Engage further demonstrates our commitment to delivering exceptional customer.

Engage Product and Service Brands

• ICON – ICON represents the pinnacle of event experiences, offering a luxury hospitality experience at some of the world’s most prestigious sporting and cultural events.
• VIBE – VIBE delivers entertaining hospitality that delivers an incredible experience and a buzz you won’t find anywhere else.
• ROAM – Experience the ultimate blend of sport, entertainment, and luxury with ROAM, our premier travel brand designed for those who seek the extraordinary.
• ELEVATE – ELEVATE creates seamless, innovative experiences that take your events to the next level. See below for more details

We are aware of unprecedented customer demand for bespoke events to be delivered to exceptionally high standards of quality and experience.

To continue to support this customer demand, ENGAGE has established a specialist division called ELEVATE that will creatively design, expertly build and conscientiously deliver bespoke events for our customers.

We are extremely excited to share with you the future development of the ELEVATE service and will be in touch to discuss the proposition further.

We look forward to continuing to work with you whether as an ENGAGE or ELEVATE customer.