A Royal Collaboration: Annabel Allen x Engage Hospitality Launch Exclusive Ascot Competition

Engage Hospitality is delighted to announce a truly special collaboration with renowned milliner Annabel Allen, celebrating style, craftsmanship, and the unforgettable spirit of Royal Ascot.

From 17th March, guests will have the chance to enter our exclusive competition to win the ultimate Ascot experience, including two ICON by Engage hospitality places for Saturday 20th June 2026 at Royal Ascot, and a bespoke, hand‑crafted hat or headpiece designed personally by Annabel Allen.

One lucky winner will step into Ascot in extraordinary style, with Annabel creating a unique piece perfectly tailored to their look and vision for the iconic race day. The competition will remain open for one month, ensuring Annabel has enough time to design and produce the winning headpiece ahead of Royal Ascot 2026.

Enter the competition to win 2 x ICON by Engage hospitality and a bespoke headpiece 

About Annabel Allen Millinery 

Annabel Allen Millinery offers a unique range of beautifully hand-crafted hats and headpieces, each created in Annabel’s Gloucestershire studio.  Annabel uses traditional millinery techniques to transform the finest quality materials into highly elegant, original and easy to wear statement pieces.

After training as a pattern cutter under the Saville Row Apprenticeship Scheme in London in 2007 Annabel embarked upon an early career in the fashion industry, working for brands such as Pringle of Scotland, Temperley London and The Gucci Group.

It was not until moving to Sydney in 2010 that Annabel was introduced to millinery- a discipline that allowed her to combine traditional tailoring skills with highly intricate and imaginative design concepts.

Upon returning to the UK and moving to Bristol in 2013 Annabel continued her millinery training under the accomplished Theatrical Milliner Ani Stafford-Townsend, whilst also setting up Annabel Allen Millinery. 

Recently Annabel has moved to the Cotswolds in Gloucestershire where she continues to create both bespoke and ready to wear pieces, welcoming clients to her studio for consultations as well as running a successful online division. 

Royal Ascot

Royal Ascot, the highlight and most prestigious meeting in the flat season calendar. Held at one of Britain’s most iconic racecourses, Ascot has become the most popular race meeting of the year promising a glorious atmosphere and sense of occasion.

Engage’s association with Ascot Racecourse spans more than decade, with a diverse range of hospitality and fine dining hospitality packages available for Royal Ascot. ICON by Engage offers an unrivalled hospitality experience for you and your guests and will undoubtedly enhance the excitement of the racing on the track and the magic off it.

On the Saturday, Royal Ascot reaches its climax with three Group races, including the Group 1 Queen Elizabeth II Jubilee Stakes worth £1 million. It is the ultimate finale to a magnificent week. What it is: The oldest and most prestigious tennis tournament in the world, held at the All England Lawn Tennis and Croquet Club. Think immaculate grass courts, classic white attire, and a quintessential British summer garden party atmosphere. 

How to Enter

Entering is simple. Participants will fill out the entry form on the Engage website here.

Entrants should be over 18, in line with standard hospitality giveaway rules and to ensure compliance with age‑restricted event attendance.

What You Could Win

The prize brings together the very best of Engage’s hospitality offering and Annabel Allen’s exceptional millinery artistry:

?  A bespoke hat or headpiece, exclusively designed and handmade by Annabel Allen.  

? Two hospitality places at Royal Ascot 2026, enjoying the ICON by Engage experience on Saturday 20th June.

This is a unique opportunity to enjoy Royal Ascot with impeccable style, from the moment you arrive, to the moment the horses cross the finish line.

Exclusive Offer for Existing ICON Guests

As an added touch of luxury, those who have already purchased ICON by Engage hospitality for Royal Ascot 2026 will receive an exclusive 10% discount with Annabel Allen Millinery.

We will be sending an email to all qualifying guests with their personalised discount code.  

Guests will simply present the code at the time of purchase to enjoy this offer.

You can purchase hospitality to Royal Ascot from Engage directly here. 

Join Annabel at Royal Ascot – Best Dressed Announcement

To make the celebration even more special, Annabel will be joining us at Royal Ascot on Saturday 20th June. She will be selecting and announcing the Best Dressed guest, and presenting the winner with a special bottle of bubbles to mark the occasion.

Expect elegance, creativity, and a touch of Ascot glamour.

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